Surprise, It’s This German

Gigi Hadid (20) and Kendall Jenner (20) are the most successful models 2015 – one would think. But has this title the German Anna caught Ewers (22). EEK!

Anna Ewers from Freiburg’s “Model of the Year 2015”. The industry portal Models.com and a jury consisting of renowned fashion journalists, stylists and photographers awards the title. The election of Anna Ewers is a sensation! Finally, one would think that the ubiquitous Kendall Jenner or Gigi Hadid would grab the trophy. After all, Gigi Hadid can console themselves with the title “Crowd pleaser”.

The Anna-Ewers-phenomenon

How did Anna do that Ewers? Very simple: While more Selfies on Instagram are employed, to post Kendall Jenner and Gigi Hadid and publicly to market themselves, Anna Ewers still them in the meantime and secretly snapped up the coolest jobs.

Ewers was not only permanent runner on the catwalks of the fashion week (48 shows! in 2015) and a high-profile campaign after another booked (including Hugo Boss, Chanel, Balenciaga, Moschino, H & M, mango, David Yurman)…

But smiled all title pages of glossy magazines…

And has collaborated with the most important photographers in the industry such as Mario Testino…

Kick-off with Pirelli

Finally went the model star of Anna on Ewers in November 2014. At that time, she posed as yet almost unknown as a sexy Brigitte Bardot lookalike in the prestigious Pirelli Calendar and struck immediately like a bomb. Suddenly all of it spoke as a worthy successor of Claudia Schiffer, who previously considered the best-known Bardot doppelganger.

From the look, Anna may resemble Ewers maybe Miss miracle Schiffer, by the nature it reminds us more of the cool attitude of Kate Moss. Because while the private life of every day by Gigi Hadid and Kendall Jenner is laid out for us, we know from Anna Ewers nothing personal, except that she obviously like to big fish fish and is on AC or DC.

On her Instagram account with just 122,000 fans (Kendall Jenner has 44 million) there are many professional photos, but it is hardly private snapshots. Anna Ewers the unapproachable Instagram model? Maybe their recipe for success!

 

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